Come to this webinar to see how the new Apollo platform can improve your digital analytics implementation.
Last week, I had the pleasure of presenting at Adobe Summit. Even though the event was all online, I thought Adobe did a tremendous job of sharing content and their product vision. My session was focused on how the new Apollo analytics management system our team at Search Discovery has been working on can help improve and manage Adobe Analytics implementations. While the feedback we received was amazing (see below), unfortunately, Adobe Summit sessions were limited to under 30 minutes, so I wasn’t able to demonstrate all of Apollo’s functionality. Plus, my Adobe Summit session was only available to those with an Adobe ID.
So, on June 10th, 2021, I will provide a longer, comprehensive Apollo product demonstration open to anyone.
For those who aren’t familiar with Apollo, here is some additional background information:
Over the past twenty years, I have seen organizations continuously struggle to be successful with digital analytics and our Apollo product was built to tackle those challenges I described in my blog series head-on. Specifically, Apollo helps organizations:
- Identify analytics business requirements/questions
- Build a best-practice solution design
- Create a best-practice event-driven data layer
- Automatically configure tag management systems
- Enforce data quality assurance
- Automatically build conversion metrics and dashboards
- Future-proof Adobe Analytics implementations (for Adobe Analytics customers)
In some respects, Apollo represents Adobe Analytics implementation as a service instead of people having to come to folks like me for consulting services continually! Some people referred to it as tag management 2.0 (but Apollo covers much more than tags!).
If you’d like to learn more about Apollo ahead of time, you can visit the Apollo website at www.apolloplatform.com, and you can also schedule a 1:1 demo with me via the same website.
BTW, Here is some of the feedback we received during our Adobe Summit Session: