Why Apollo?

Start with best practices. Maintain with ease.

Apollo infuses your analytics environment with built-in best practices collected over two decades and thousands of implementations, and then it automates and streamlines ongoing maintenance. It’s your best implementation made easy.

Best Practices

Do you have an outdated or underperforming analytics program?

Apollo delivers thousands of best practice business requirements, so anyone can have a world-class implementation. Plus, Apollo streamlines and programatically updates all the manual activities you’ve had to do in the past to keep your implementation current.

Rusty Rahmer, GSK

“Apollo is the solution the industry has been waiting for since tag management solutions were invented. It is the answer to managing analytics implementations from design, requirements, deployment, publishing, and reporting. Simple, consolidated, end-to-end management, and visibility of the full lifecycle and value chain of your digital analytics data at an enterprise level.”

Rusty Rahmer, GSK

Got enough internal expertise and training?

Analytics professionals are in high demand and their average company tenure is just eighteen months. Apollo provides automated solution designs, data layer documentation, calculated metrics & dashboard, so you can manage your analytics program with fewer people and with less tool-specific expertise.

Erin Vorhies, Alterra Mountain Company

“Apollo is a complete game changer! It solves the gap between the analytics team and the development team. Today, it can take weeks for handoffs between these teams, but Apollo has the potential to automate this process and drastically reduce the time it takes to get the data we need.”

Erin Vorhies, Alterra Mountain Company

Has turnover impacted who knows what in your analytics environment?

Apollo ensures your implementation is always documented. And since it provides best practice solutions, you don’t need to hire consultants or costly analytics tool certified employees.

Christel Guidon, NortonLifeLock

“Apollo is an amazing tool that can help you streamline the management of Adobe Analytics in a single place. This creates a single place for implementation, admin tasks, code, QA, and documentation. It greatly reduces the number of tasks that come with managing Adobe Analytics so that you can focus on data and insights, while reducing the number of errors that can occur. Apollo is very concise, detailed and rich, yet friendly to use. I highly recommend this tool to both new and existing customers of Adobe Analytics”

Christel Guidon, NortonLifeLock

Analytics Management

How much do you trust your analytics data quality?

If you can’t trust the data in your analytics tool, your organization is wasting its digital analytics investment. Apollo verifies that the data being sent to your analytics tool is accurate, and, if it isn’t, Apollo proactively identifies which critical business questions can no longer be answered.

Craig Scribner, Claravine Founder/CEO Emeritus

“As an Adobe Analytics expert, I would typically spend a month or more crafting, QAing, and deploying data collection across a site…and that was fast because I wrote all the custom code myself. That month’s work can now be done (and done better) with Apollo in a matter of days or even hours, so I’m thinking that many of my skills will soon become obsolete…and good riddance! Finally, analysts like me can fix our sights on the business paths illuminated by data’s light, rather than be forever fiddling with the fixtures.”

Craig Scribner, Claravine Founder/CEO Emeritus

Is your implementation difficult to maintain when new business questions arise?

If you can’t trust the data in your analytics tool, your organization is wasting its digital analytics investment. Apollo verifies that the data being sent to your analytics tool is accurate, and, if it isn’t, Apollo proactively identifies which critical business questions can no longer be answered. Analytics implementation should not be done on a periodic basis. Since new business questions can arise at any time, your team needs to be agile and speedy. Apollo is the only tool available that allows you to go from question to code to reports as fast as you would like.

Frederik Werner, RTL Disney

“Apollo might be the biggest game-changer we will see for years. It allows us to use the best analytics product available in a true and proven way. Now there is no barrier for smaller companies to play with the big guys.”

Frederik Werner, RTL Disney

Apollo changes everything.