As they say, all good things must come to an end. As we conclude this blog series on being successful in digital analytics, I hope that these posts have been helpful. Over twenty posts, we have discussed many (not all) of the key aspects of digital analytics and I have done my best to share tips and anecdotes that will hopefully provoke you to think about how you are running digital analytics and whether there may be things you want to change. Of course, there is no one way to be successful at digital analytics. This series has only shared things that I have experienced and some things I have found to be helpful.

My main goal of this series was to get you to think about the topics presented and evaluate how you think your team is performing. In my consulting career, I have found that the organizations that take the time to follow the action items listed within each post have been much more successful in the long run.

I encourage you to take a step back from the chaos of your day-to-day work life and reflect on the topics covered. Sometimes you need to pause what you are doing and ask yourself if your digital analytics team is firing on all cylinders. If not, I hope that these posts will give you a starting point towards making any improvements you wish to make.

In my new role at Search Discovery, I am working on building a new software product called Apollo. Apollo helps organizations improve and manage their digital analytics implementations. If you have read this entire blog series, you will see that the Apollo product is being built to follow some of the best practices described in the series. Apollo includes business requirements, pre-built solution designs, automated data quality assurance and so on. So if you were inspired by what you have read, I encourage you to reach out to me for a demonstration of the Apollo product!

Thank you for following along and feel free to reach out if you have any questions or want to discuss any of the topics in more depth.

We’re here to help you through this.